I have collected a few things you should know before you join the Amazon affiliate program. As I pointed out in my post How To Become An Amazon Affiliate, it is quite easy to get accepted into the program.
But there a few things to follow otherwise you are at risk of getting your Amazon affiliate account closed.
Amazon has a comprehensive list of Terms and Conditions, and I guess most people will read only parts of it. To be quite honest I find the wording sometimes hard to understand.
So I decided to put a list of the most important aspects together. (as far as I know it and have read in certain forums)
Important note: this is not meant to be legal advice. You are still responsible for reading the Amazon Terms and Conditions.
# 1 Identify yourself as Amazon Associate
You have to let your reader know that your website contains affiliate links to Amazon. Ideally, you will have an affiliate disclosure on your site plus place a note on each post/page that has affiliate links.
Your best bet is to use this original wording:
“We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.” ( as stated in theAssociates Program Operating Agreement)
#2 Offline Promotions
If you are sending out emails or giving an ebook away to your audience or printable pdf’s, you are not allowed to add Amazon affiliate links to these promotions. Emails, ebooks, and the likes count as offline promotions because you can read them offline.
My tip: When you send out emails put the link to your post in the mail. That way your readers get redirected to your post which includes affiliate links.
#3 Affiliate Links
You are not allowed to hide or cloak Amazon affiliate links. Amazon provides shortened links for you to use.
#4 Product Price Tag
The prices on Amazon change frequently, and therefore you shouldn’t add the price manually. It is okay to use the option “Text plus image” provided by Amazon. This link shows the product item and the price as well and will automatically be updated by Amazon.
On the screenshot, you can see the three different display options. The ‘text and image’ is the only one that shows the price. You can customize the background, title and price color.
Sometimes I don’t want to use ‘text plus image’. So instead I give my readers a price range or I say, the prices are less than $15 for instance.
Another way of doing it is placing a call to action e.g. Check the price into your post and link it to the product page.
#5 Countries that are excluded from the Amazon Affiliate Program
If you are a resident of Arkansas, Colorado, Illinois, North Carolina, Rhode Island or Connecticut, you are not able to join the affiliate program.
#6 Using reviews from Amazon
A great feature on Amazon are the review pages. That allows the potential buyer to get more information about a particular product. Reviews are a powerful tool.
But, you are not allowed to copy and paste Amazon customer reviews for your website. That would be duplicate content, and you will get punished by Google and Amazon.
In my opinion, you can refer to Amazon reviews though so your audience knows where they can get more information if they want to. Or, you could summarize what other people have found out about a product in your own words.
# 7 Advertising
I mentioned in my post How To Become An Amazon Affiliate that you need to have a sale in within the first six months of joining the program. If you don’t get a sale you need to reapply with Amazon.
Some people are asking friends, family, etc. to purchase through their affiliate link to get the sales spiral started. But you are not allowed to do so.
My advice is to become an Amazon affiliate once you see traffic coming to your site; roughly at around 3 to 4 months. This time frame allows you to build out your new site by adding quality content.
# 8 Amazon Stores in different countries
Amazon has stores specifically for individual countries. These are United States, United Kingdom, Germany, France, Japan, Canada, China, Italy, Spain, India, Brazil, and Mexico.
What does it mean for you? If you target all these countries regarding audience, you would need to apply with each affiliate store individually. For instance, your primary audience is coming from the U.S., Canada, and the United Kingdom. To earn commission from these customers, you need to be affiliated with each of these stores.
If you are only affiliated with the US warehouse, you will miss out on commission from sales in the UK and Canada. I hope it makes sense?
Sounds complicated? How the heck do I put all these affiliate links in? Don’t you worry – help is on the way …
The big help is plugins. My preferred plugin is called BestAzon. It is free and automatically localizes and globalizes your Amazon links. As an example: my main store is the US store. I only add the links from them. If a visitor from Canada clicks on the link he/she will get redirected to the Canadian warehouse – thanks to this helpful plugin.
It is easy to become an affiliate with Amazon but the list of do’s and don’t’s can be quite daunting. I know of fellow affiliate marketers that can’t be bothered with Amazon due to these regulations.
You have to decide for yourself if you want to go ahead with Amazon.
I find Amazon very convenient for two of my websites. I have so many different products on them that I would have to apply to at least a dozen or more different affiliate programs. With Amazon, all these products are in one place. And that makes my life so much easier.
I don’t mind the lower commission because once a customer buys something chances are that they will add other products to their shopping cart as well. And that means more commission for me.
So I guess, everything has got pros and cons.
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Please share in the comment box your experiences with Amazon. What is your personal view on this matter? I’d love to hear from you.