Lurralife - Just Another Expensive MLM Company?

More About Lurralife 

Lurralife is a health and wellness company based in Utah, USA. The company name comes from the language of the Basque that means Earth.

Lurralife means living close in touch with nature. 

The company leadership is not available on the company website but in one video on the company’s Facebook page, there is a mention of the company founders Travis Martin and Johnathan Bryant.

Other leaders of the company include Dan Putnam, Richard Johnson, Dr. Derek Martin and Al Rodriguez. Dan Putnam’s background mentions his 25 years of experience in network marketing and financial coaching.

Alarmingly though, research of Dan Putnam’s name relates him to some Bitcoin Ponzi scams and companies like Eyeline, WealthBoss and Modern Money Team that are into cryptocurrency mining and trading. 

I could not find the profiles of other leaders of the company but it seems that Al Rodriguez is no longer connected to the company since June 2020 as per his LinkedIn profile.

Lurralife is a newly created company that combines the products of EPXbody and O2 Worldwide, both MLM companies. It was launched in January 2019 and is said to have operations in 33 countries around the world. 

It is listed in Better Business Bureau with a B+ rating.

Lurralife  Products

How To Join Lurralife

The Lurralife Compensation Plan

The ways to earn income with Lurralife as stated on the company’s compensation plan are listed below.

1. Retail Customer Bonus

This is the bonus that you will earn from the purchases made on your website. Your bonus is 50% of the commissionable volume.

2. Fast Start Bonus

This is the bonus that you get from the first purchase of the new Brand Partners that sign up in your team. 

3. Two Team Pay

This is the bonus you get from the sales generated by your teams. This bonus is 10% of the balanced CV generated by your teams.

4. Matching Bonus

This is the matching bonus you get from the two team pay bonus of your downline. You will be paid 50% of your downline’s two team commission.

5. 2x2 bonus

You can earn a $100 bonus when you sponsor 2 BPs who each sponsor 2 BPs. All 6 BPs must purchase qualifying product packs.

6. 4x4 Bonus

You can earn a $500 bonus when you sponsor 4 BPs who each sponsor 4 BPs. All 20 must purchase qualifying product packs.

There is also the lifestyle bonus in the amounts of $500-$1800 when you can maintain the 4-star rank or higher for 5 weeks in a row.

Lurralife’s detailed compensation plan is available here.

How Much Can You Earn With Lurralife?

Lurralife’s income disclosure statement reflects the income of the company’s BPs from October 2019 to October 2020.

We see that less than 0.03% of the BPs were able to earn a full-time income from $42,150 to $320,313 on average annually. 

One percent (1%) earned $9152 on average annually while the bulk of BPs or 78.2% of them earned $960 on average annually. The link to the company’s income disclosure statement is available here.

I must say that we are seeing the same pattern of income distribution in Lurralife’s income disclosure statement as what we have already seen in most MLM companies that we have reviewed.

Sadly, we see that your chance of earning a full-time income from this opportunity is less than 0.05% and your chance of earning consistent and significant part-time income is about 10%.

Looking at these figures, I could not see a valid income opportunity here given the low chance of success in terms of income earnings.

Also, I see a strong reward system for sponsoring in the company’s compensation plan. Such a reward system obviously benefits the sponsors who are very likely the top leaders in the company as reflected in the company’s income disclosure statement.

The Good And The Bad In A Nutshell

Conclusion - Lurralife - Just Another Expensive MLM Opportunity? 

Lurralife is a legal company based in the USA. Although the company has a complex background having roots in some inactive MLM companies and leaders who have controversial links, I must say the company is legally complying.

It offers real products under the health and wellness categories. The company also offers a business opportunity for ordinary people to start a business from home at an affordable cost. 

However, it is very clear that Lurralife is an MLM company and for Brand Partners to earn, they need to sell the company products and recruit people to join the opportunity.

It is very noticeable that the company’s compensation plan gives much importance to sponsoring which could lead to a chain of recruitment and could only benefit the very few in the end.

This observation is further strengthened by the company’s income disclosure statement. We see that less than 0.05% of the members were able to earn a full-time income from the opportunity while about 10% were earning some part-time income.

The sad truth is that about 90% were earning close to nothing from this opportunity. As to how much money, time and effort did the 90% of the BPs invested in this opportunity to receive such a meager reward, only the BPs could answer for themselves. 

Given all this information about Lurralife, I would suggest giving it a second thought first before getting yourself involved in this opportunity as what I’m seeing here is an MLM opportunity that is no different from those that came before it.

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