Stella And Dot Jewelry – A Great Business Opportunity For You? [Review]

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When you read all these Stella and  Dot Jewelry reviews online, there is a lot of excitement around this fashion company.

It is no surprise because Stella and Dot is not just your ordinary direct selling company.

Welcome to my Stella and Dot jewelry business review!

In the last few years, Stella and Dot have become one of the go-to jewelry companies that is not only fashionable but also affordable with half of their products costing less than $50.

Stella and  Dot Jewelry is also one of the hundreds of MLM companies that offer the opportunity to get involved in direct selling and multi-level-marketing with the promise to reach the (financial) freedom you deserve and to have the lifestyle you have always dreamed of.

My Stella and  Dot Jewelry review will show in detail what it takes to get involved with this company and if it is the right business opportunity for you.

Without further ado, let’s get started.

Looking for a business opportunity that doesn’t involve recruiting or selling? Read my # 1 recommendation here.

What Is  Stella and  Dot Jewelry All About stella and dot logo

It all started in 2003 when Jessica Herrin designed her first jewelry pieces and called her brand ‘Luxe Jewels.’ She was able to grow her business to around $1 Million in sales.

In 2007, she teamed up with Blythe Harris and rebranded ‘Luxe Jewels’ to Stella&Dot Jewelry.

The name Stella&Dot simply comes from both their grandmothers to honor the generation of these hardworking women.

Stella and Dot’s mission statement is to help women be their own boss at their own terms.

The company has grown exponentially over the past few years with also being available globally in Irland, Canada, Germany, France, and the UK.

In 2018, they now have 18 000 active stylists and the company makes consistently $300 Million in annual sales.

The true inspiration and empowered comes from Jessica Herrin, the co-founder of Stella&Dot, who takes a very personal and genuine approach to her employees and workforce of Independent Stylists.

If you would like to learn more about the inspiring co-founder and CEO of Stella&Dot, Jessica Herrin, please read the article here.

Stella and Dot have also launched two other direct selling businesses called Keep Collective which offers personalised charms to its customers.

Read my full KEEP collective review here.

The other one sells organic skincare and operates under the name Ever skincare.

The Products

stella and dot banner
Shop the look with Stella & Dot here!

I must say, I do love the jewelry that Stella and Dot designing. They are unique, fashionable and right on-trend. You don’t need to spend hundred’s of dollars and still get beautiful and trendy eye-catching pieces.

Each of the jewelry pieces, bags, prints, bags, and hardware are custom designed in New York and Sausalito.

The design process can take up to one whole year. The cool thing is that 1/3 of the jewelry can be worn in different ways which makes them even more versatile.

And, as I mentioned before 50% of the pieces cost less than $50. That is great value for money.

Besides jewelry, Stella and Dot have expanded their range in recent years and sells now, clothes, bags, sunglasses, and other accessories.

They even have joined forces with Rebecca Minkoff with some of her gorgeous jewelry on offer. Fashionistas will know what I am talking about.

Customer service is very important to Stella and Dot which shows in a generous money-back guarantee. In company lingo, it’s called the Delight guarantee.

If you are not happy with your purchase, you can return it in the first 30-days and get a cash-refund. After 30 days and up to 90 days, you can get a store credit of the retail value.

How To Join – The Stella and  Dot Jewelry Business Opportunity

stella dot different starter kits

Becoming an Independent Stylist with Stella and Dot is fairly easy. You need to pick a starter kit of your choice which starts at $199 and goes up to the most expensive one which cost $699 (see the attached screenshot).

It is great to see that the company also picks $150 worth of their bestsellers which is included in the respective purchase price.

All starter kits include essential sales tools as well as a personalized website for free.

stella and dot strater kit items

Well, I must admit for the price of $199 Stella and Dot provide great value for money considering not only the products but also the business supplies included in each starter kit.

You will also get access to online training tools and weekly training calls.

Jessica Herrin, the charismatic Co-Founder, and CEO, is pretty hands-on with video tutorials on the different styles and promoting not only the gorgeous products but also the business opportunity as Independent Stylist.

Here is a video with Jessica, where you can get a glimpse of the products and the business.

Sign-up to be a Stella & Dot Stylist Today! 

The Compensation Plan – How Much Can You Earn?

Let’s talk about the money, shall we?

First off, Stella and Dot put a lot of emphasis on the fact that there is no pressure on the stylist to sell lots of stuff or to recruit lots of new team members.

Instead, they want you to decide how busy you want your business to be whether you are looking for a side hustle or a full-time income.

The commission on the personal retail sales starts at 25% up to 35% which get paid out weekly.

The base commission is 25% for sales under 2500 PQV (Personal Qualifying Volume) and can increase when you achieve certain sales volumes.

Once your PV reaches more than 2500 PQV you’ll get 30%; over 5000 PQV 32% and over 10 000 PQV gives you 35%.

Depending on your rank, you’ll also get up to 25% commission on your team’s sales down to four levels.

So, let’s have a look at the compensation plan and break it down a little bit.

There are ten ranks all up as follow:

  • Stylist
  • Lead Stylist
  • Associate Stylist
  • Senior Stylist
  • Star Stylist
  • Associate Director
  • Director
  • Senior Director
  • Star Director
  • Executive Director

The minimum requirement to get paid team sales commission is 500 PQV.

You can earn cash bonuses for helping new stylists you recruited to reach at least the rank of Associate Stylist. If they get there in their first year, you’ll get $100 cash.

Read the full compensation plan here.

Is There A Fast Start Program?

Yes, there is. You are encouraged to sell $1000 worth of products in the first 30 days of your business to earn your starter kit back.

On top of that, you can get $200 in product credit and a few more perks.

fast start stella and dot

Pros And Cons Of The Stella and  Dot Jewelry Business Opportunity

There is a lot to like about Stella and  Dot Jewelry and their business opportunity

  • Relatively low start-up costs including a free website
  • unique, handmade  products at an affordable price
  • Positive online reviews
  • A solid company with over 12 years of business experience
  • Accredited with the Better Business Bureau and an A+ rating
  • No pressure of recruiting
  • Great customer service with the Delight – Guarantee
  • No auto-ship for customers but an attractive membership for customers called VIP Style club
  • Perfect for women who love fashion

What are the Cons?

  • not suitable for people who don’t like social interaction or home parties


Stella and Dot jewelry is a company with mostly positive reviews and an impressive A+ rating with the Better Business Bureau.

I do like their tasteful and classy looking website that will surely attract new customers with affordable products and personalized items.

However, their sales marketing strategy is mainly focussed on home parties which are called ‘trunk shows.’ Other words the company is using is a pop-up shop or in-home styling session which offer generous rewards for the hostess.

Alternatively, you can also do styling sessions via Facebook but it won’t replace the personal touch and service of a styling session.

The cool thing about jewelry is that you don’t really need to hold a presentation as you do with cosmetic and beauty product brands like Mary Kay or Arbonne.

More important is to display the pieces so their look appealing and to explain how they can enhance your guest’s style.

But keep in mind, it can be challenging to find women who would like to host a ‘trunk show.’

The truth is, the thought of inviting friends, organizing snacks and drinks and cleaning up afterward can be daunting for many.

I have found that direct selling/MLM is a tough business where you have to learn to deal with rejection, objections, and’ sometimes, lots of party cancellations.

It takes a strong mindset to overcome these obstacles and to build a successful business in the industry.

Have you noticed that most MLM companies are targeting women as potential recruits? Women join these companies for so many different reasons.

When I started my direct selling business I was looking for something different than ‘just’ being defined as a mom. The thought of being part of a sisterhood was also appealing to me.

Even though I am a self-confident person, not reaching my goals, and not enough sales and recruiting left me quite frustrated at times and doubting myself.

The truth is ‘the overwhelming majority of MLM participants (most sources estimated to be over 99.25% of all MLM participants) participate at either an insignificant or nil net profit.’ (source Wikipedia)

If you do love the products and feel they are worth the money, then, by all means, go for it. I don’t think there is a huge risk to lose money since the start-up costs are low and no additional fee applies.

To build a substantial income, you’ll need to put in full-time hours for sure.

If you only want to invest a few hours a week, it looks like you could earn a good side income with Stella And Dot Jewelry.

Sign-up to be a Stella & Dot Stylist Today! 

Want to build a business that doesn’t require network marketing skills and will earn you passive income for years to come? Please read more about my #1 recommended business model.

Is There A Better Business Model?

Even though Stella And Dot make it pretty easy to sell the product, I still think there are better business models out there than selling and recruiting.

It is called affiliate marketing where you basically build a website and promote certain brands and/or products. If people purchase something through your (affiliate) link, the company pays you a commission which can range anywhere from 4% to 50%.

Read more about affiliate marketing, which by the way, is a legit way of earning residual income online.

Now here is the really cool thing! Stella And Dot Jewelry have also an affiliate program available for people who don’t want to become an Independent Stylist but still love their products and would love to promote them through a website or a  blog like a fashion blog, a gift guide blog, or other niches.

It is exciting to see that this company offers so many different choices.

If you have already a website that promotes fashion and jewelry, you can sign up to become an affiliate with Stella and Dot Jewelry. It doesn’t cost anything!

Join the Stella & Dot Affiliate Program Today 

As I mentioned before, my experience in the direct selling industry was not successful. I found it challenging to get sales, to recruit and I dreaded these inevitable phone calls.

When I learned about affiliate marketing as a legit way of earning a passive income without selling or recruiting anyone, I was so excited that I couldn’t wait to build my own successful online business.

I am now earning around $1000/month in passive income with little effort.

If you’d like to learn everything about affiliate marketing or building a website,  I invite you to sign up with my recommended training platform Wealthy Affiliate where you learn step-by-step how to become a successful internet marketer.

Ready to take the leap and start a legit business that doesn’t involve recruiting or selling? Sign up here for free!

Please note that this post contains affiliate links. Read more about it here.

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  1. Michel said:

    I think this business idea looks wonderful for a fashion conscious lady out there who loves to socialize. The commission structure doesn’t look too shabby either. 

    I on the other hand tried my hand at selling beauty products once and I must admit that direct selling is just not for me. I also prefer to go the affiliate marketing route. 

    December 7, 2018
  2. Katy said:

    I’ve always been interested in selling Stella and Dot jewelry for some extra income. Their jewelry is so pretty and isn’t overly expensive. I better understand the company dynamics now, and how much you can earn. I think I will go ahead and sign up to sell, I’ll see how it goes! I have great expectations!

    December 7, 2018
    • Anke said:

      Hi Katy, yes, the jewelry is very pretty and I was actually surprised how affordable it is also. I think selling Stella¨ could be a good side hustle even though the starter kit is not cheap with around $199.

      I wish you all the best and good luck if you do decide to join the Stella¨ business opportunity.

      Best regards, Anke

      December 8, 2018
  3. GeeEss said:

    Hi Anke. Just now I finished reading your detailed review of the Stella And Dot Jewellery direct selling and multi level marketing company and must say that it was very informative. Their products seems to be of very good quality at the same time very cost effective and economical. Your review was so attractive that I had almost made up my mind to join till the time I read the cons part. I as a person is very reclusive and don’t feel very comfortable in social gatherings and large parties. Do you think this business is not for me? Kindly suggest

    December 7, 2018
    • Anke said:

      Hi there, thank you for taking the time to check out the Stella and Dot business opportunity. I would say this one is probably more suited for women but I am sure there are other direct selling business out there that are suiable for men as well. I’d suggest to check out affiliate marketing as a legit way of making money online. This may be a better way to earn money since you don’t feel comfortable in social gatherings.

      Just a thought!

      All the best from Anke

      December 20, 2018
  4. julienne murekatete said:

    Thank you for sharing with us this great review on Stella And Jewelry.Many people are looking for online opportunities ro earn money even if it is not easy but it is possible.

    After reading this review I found that Stella And Dot Jewelry can be a good opportunity to make money but I don’t know if it is possible for me as I live in Africa if yes I could try it.

    December 7, 2018
    • Anke said:

      Hi Juliene, no it want be possible for you to become a Stella and Dot representative, unfortunately.

      Best wishes, Anke

      December 18, 2018
  5. Laura said:

    This looks like a great business opportunity for every woman who wants to be their own boss. It’s very accessible, so you don’t need a degree in business or something… If you like jewelry (which woman doesn’t), this looks like a promising deal in earning some extra cash on the side or even make it a full income, if you’re really ambitious.

    Although you need to buy a starter kit starting at almost 200 dollars, I do believe this is justified. I believe that if you’re going to promote a company, you at least need to have a certain practical experience with their products. On the plus side, it’s great they give you a discount!

    December 7, 2018
    • Anke said:

      Hi Laura, thanks so much for commenting. Even though my favorite way of earning an income through affiliate marketing, I know this kind of business isn’t for everyone.

      So I think that Stella¨ could be a good way of earning an extra income especially for women who love fashion accessories.

      Thanks again from Anke

      December 14, 2018
  6. Joe said:

    This is a really interesting business model and could be great for people who want to get into this sort of industry without having to create or manufacturer products themselves. It’s a really good head start into the industry and some goo experience if nothing else.

    My mother used to do something like this, but with a make up brand in the UK, she really enjoyed it because it was a chance to be social, meet new people and make some money at the same time.

    December 7, 2018
    • Anke said:

      Hi Joe, yes, the opportunities in direct selling various from selling makeup, clothes, jewelry, health products, essential oils and so much more.

      For many (mostly) women, it is a chance to earn so extra money, get out of the house, socialise, and become part of a sisterhood.

      It looks like that Stella¨ is one of the better MLM companies because they offer lots of ongoing training and support. 

      It is good too have choices but people should be aware that only a small percentage of consultants make good money.

      Thanks so much for your comment!

      ~ Anke

      December 13, 2018
  7. LearnToEarn Admin said:

    What impresses me about this company is that they have designed and made the products themselves.  This is a great sense of accomplishment and achievement for them personally.

    I’ve made several homemade items and it is hard to find the one that people will constantly buy.  I believed that my homemade bamboo flutes would take off as well as my custom holdall bags, but I don’t see income anywhere near what these entrepreneurs are raking in.

    But I am very happy to see these people succeed in their venture and I wish them well in their future endeavours.  Thank you for sharing this viable opportunity with us!


    December 7, 2018
    • Anke said:

      Hi Edu, I agree. The company puts a lot of effort and love to detail into making their jewelry.

      I do hope that you will have success with your home made items in the future.

      Thanks so much for your comment.

      Best regards, Anke

      December 11, 2018
  8. Hugo said:

    This is an interesting article about an online business that is likely to interest a lot of people.  Who doesn’t like jewelry after all?  And having the opportunity to sell online and to enjoy some money coming in is bound to catch some interest.  I’d never heard of Stella and Dot before, but I was captivated by the different arrangements pictured in the article, although one thing confused me a bit: I could not mesh the fact that half their products cost less than $50.00 with the other numbers shown.  The kits shown start at $199, and go up from there; I could not understand if the items in the kit could potentially be sold separately or if they must be purchased as a single product.

    Can you expand on that?

    December 7, 2018
    • Anke said:

      Hi Hugo, thank you for your great question. The starter kits for new consultants are designed to show off the wide variety of available products. They can certainly be sold separately if the consultant wishes but should probably be replenished with newer pieces.

      Part of the starter kit are catalogues and other business materials. The consultants are encouraged to have home parties or as Stella¨ calls it ‘trunk shows’. I personally think that in future virtual parties will become more prominent though.

      I hope it answered your question.

      Best, Anke

      December 10, 2018
  9. Dee said:

    This is a thorough and comprehensive description of the Stella and Dot jewelry company and its program. There are a great deal of facts about the history of the company and about the founders than in many other such articles. I found it informative and though I’m not the type of person who’d want to work selling Stella and Dot, I can understand why others would. 

    Thanks for the truly well-researched article. 

    December 7, 2018
    • Anke said:

      Thank you Dee for your kind comment. I am glad my post gave you some good information about Stella and Dots business opportunity.



      December 9, 2018
  10. Suzana said:

    Hi Anke,

    thank you for sharing your experience about this and for reviewing it.

    I usually avoid MLM systems, I would rather open my own shop. Although, this looks more promising than other MLM programs I saw and tried. I like that it is about jewelry, necklaces, bracelets, bags, those are the ‘fields’ I love : ) Their site is lovely and as I can see in your description, there is a real posibility of earning money in the first month, which is great! It’s great that there’s only one con and that one wouldn’t be a problem for me. I might actually consider trying this, but I will share this to my friend – she is even more into this than I am. I hope that she can invest her time into this, because this would be a nice opportunity for her. At least, she could try the first month and see how things go.

    Thank you for sharing this information,

    Best wishes,


    December 7, 2018
    • Anke said:

      Hi Suzana, thanks so much for commenting. Yes, Stella¨ seems a bit different to other mlm companies I have reviewed so far. I guess it is a good opportunity for people who love being social and are into fashion at the same time. My personal choice is still affiliate marketing where I can connect with people without directly selling anything to them. I’d rather recommend something and then they can make their own decision based on the information I can provide.

      I do love the fact though that Stella¨ offers an affiliate program as well which is unique for a direct selling company.

      Best regards, Anke

      December 8, 2018

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