What Is Heart And Body Natural All About? Read Our MLM Review Now

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Health and wellness companies have recognized the benefits of CBD oil and have included this product in their portfolios. Heart and Body Naturals (HBN) is one of those companies that added a CBD line to its products.

 This is in addition to a long list of other products that it offers. HBN attributed the uniqueness of its products to its seasoned formulator Alexandria Brighton.

 HBN products are said to be formulated using the concepts of Ayurvedic medicine, aromatherapy, herbal medicine, and natural remedies. These products are said to target overall health including that of the mind and soul.

Similar companies are CBD Biocare, Gemini, or Kannaway.

If you want to align your business to these kinds of products, then HBN may have piqued your interest. However, before you decide you would want to get to know more about this company and this article aims to give you exactly that.

So, let’s get started and answer what is Heart and Body Naturals all about?

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What Is Heart And Body Natural All About?

About Heart And Body Natural (HBN)

hbn logo

Heart and Body Naturals (HBN)  is a health, wellness and fitness company founded by Paula and Ben Scarcella and its formulator, Alexandria Brighton.

 The Scarcellas have no detailed profile on the company website. It’s Alexandria Brighton who has a full profile in there as the company’s formulator. As stated on the corporate website, there is no HBN without Alexandria’s formulation.

 Alexandria’s profile states that she is an “Aromatherapy formulator, educator, and owner of the Brighton Institute of Botanical Studies. She has over 30 years of experience in Aromatherapy, Ayurvedic Medicine, herbal and natural remedies.

The company is headquartered in Ohio, United States. The company is listed in Better Business Bureau with an address in Kentucky, USA and an established date of December 2016. The company is rated F by BBB.

 This may be due to the advertising concerns raised by BBB to HBN that although was addressed by the company gradually the said claims were still present on HBN website. 

HBN is under the Green Organics Family of Companies together with the goDesana brand.

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The  HBN Products

hbn products

Here are some of Heart and Body Naturals products: 

Black Seed Extract 3000mg Thymoquinone - $29.95

Full Spectrum Hemp Derivative Oil - $39.95-$179.95

HBN CBD oil products are third-party laboratory tested with acceptable levels of THC that is less than 0.3%. The company also offers CBD oil infused with mint and spices.

It offers a THC free, synergistic blend of 8 phytocannabinoid producing plants in one of its products as well.

Nova Coffee 7 servings/30 servings - $13.95/$34.95

Arabica coffee enhanced with ayurvedic formulations.

Rise Coffee 7 servings/30 servings - $29.95/89.95

Arabica coffee infused with water-soluble cannabinoids.

Vitalitea - $29.95

Whole body detox tea

bioMinerals - $36

These are liquid dietary supplements formulated with these elements - Chromium, Iron, Magnesium, Potassium, Zinc and Silver. 

Pain/Sleep Mgnessium Lotion - $39.95/29.95

Superfoods - $29.95 - $59.95

These are called HBN healing tirlogy packs that contain superfoods that target the overall mind, body and soul health. There’s also the Nourish pack that contains antioxidants and Slimmer pack for weight management. 

Personal Care - $8 - $39.95

HBN’s personal care products consist of shower spray, breath spray, skin cream, skin toner, facial cleanser, fine line cream, facial serum, facial moisturizer, hair & body bar and intimacy enhancement essential oil. 

Pet Products

These are products for pet nourishment and care.

Essential Oils - $9-$40

These are about 49 essential oils fused with different scents.

How To Join Heart And Body Natural

To become a HBN consultant, you need to register with HBN and sign the Consultant Agreement. Membership is free and no personal purchase is required. 

The  Heart And Body Natural Compensation Plan

Here are the ways to earn from Heart and Body Naturals.


A member can earn 50% of the commissionable volume or the points attached to a product.

Fast Start Bonus

Once a member, you can immediately qualify for a 20% fast start bonus from the purchases made by your personally enrolled members in their first 90 days. To earn 30% in the fast start bonus, you need to purchase a value pack and maintain 100 CV monthly auto-delivery. Higher ranked members earn an additional fast start bonus on their 2nd and 3rd generation. 

Member Rewards Points

As a member, you can enroll in a monthly auto-delivery program and receive free product points.

Star Bonus

This is a bonus that you can earn when you sell to members who purchases 100 PV during the month and in turn sponsor people below them to do the same.

Matrix Bonus

This is the bonus you get for every 50CV order placed by customers under you in your enrollment tree. You must be bonus qualified with 25 to 50 CV. Potential earnings vary as you grow in ranks.

hbn matrix bonus

Binary Bonus

This is the bonus that you can earn from your pay leg once each of your left and right leg accumulates 200 CV. This is at 4% to 12% depending on your personal sales volume. You must achieve Executive Consultant level to qualify for this bonus.

Binary Match Bonus

This is for bronze ranks and above. You can earn check match bonus of the binary commissions received by members of your team.

Rank Advancement Bonus

This is the bonus that you can earn when you achieve pearl rank or higher.

Here are the rank requirements in HBN.

hbn rank requirements

Here’s the link to the full text of HBN’s compensation plan. 

Can You Make Money With Heart And Body Natural?

Heart and Body Naturals’ income disclosure statement dated November 1, 2018 states that it can only provide projection while pending a detailed company survey of its members’ income earnings.

The company’s projection is that the average annual gross revenue in HBN will be anywhere between $500 and $2000.

This statement comes with a disclaimer saying that although the opportunity is unlimited, individual results will vary depending on some conditions such as skills, market conditions, and the likes.

 The first part of HBN’s compensation plan shows its income disclosure statement.

"The numbers here reflect estimates prepared by the company pending a more detailed survey to be conducted after its first year.
Based on industry standards and company projections, the average annual gross revenue for Heart & Body Naturals is projected to be anywhere between $500 and $2,000. 
This projected average income does not reflect the expenses associated with building an HBN business, as promotional and other miscellaneous expenses could exceed the commissions received. There will certainly be participants who will earn less while others will earn much more."

I must say that the above-projected estimate is too generous. Based on my previous review of multi-level marketing (MLM) companies similar to HBN, I’ve seen median income falling to zero with the success rate not going higher than 10% amongst affiliates.

 The sad truth is that people who earn an exceptional amount of money from the opportunity oftentimes consist of less than 1% of affiliates.

 What HBN presented is just an estimate and not a guarantee and it failed to mention the ugly truth about MLM companies especially on the part relating to the success rate of members in earning an adequate income from the opportunity.

The Pros Of The HBN Opportunity

  •  The company is a legally established company based in the United States.
  •  HBN has a long list of products that are on the trend with targeted health and wellness benefits.

  • You can join the business opportunity for free and earn a retail profit from your sales as well as a fast start bonus.

The Cons Of The HBN Opportunity

  • The company is rated F by Better Business Bureau.
  • To maximize earnings, recruiting is a must.
  • The products may face tough competition from other brands or companies.
  • The income disclosure statement is based only on estimates.

Conclusion - What Is Heart And Body Natural All About

We already know that Heart and Body Naturals is a health and wellness company offering several products including CBD oil, biominerals, coffee & tea, personal care, essential oil, pet care & nourishment products, and superfoods that target the overall health of the body, mind & soul.

The products seem retail viable and the opportunity allows members to start a business from home for free.

However, the company has not established a good trust rating with Better Business Bureau yet with its current F rating on this site.

The products can also face tough competition from other brands or companies since we know that there’s a sea of health and wellness companies out there to choose from.

 Also, like most MLM companies, doing the selling can never be enough if you don’t know how to recruit members to join your team. In the case of HBN, what it is showing for its income disclosure statement is just estimates as it does not have enough information yet about its members’ earnings.

The good thing about HBN is that it lets you become a member for free and lets you earn retail profit and a fast start bonus immediately. If you think you can start from this and grow your business to succeed, then it is your personal call.

However, I must say that based on available information about HBN, it has not established a level of trust that can convince me to join such a business.

 This is clear on its F rating in BBB as well as to the newness of the company and the lack of income disclosure statement that speaks of actual data of its members’ earnings.  

Here Is What I Recommend To Make Money (without recruiting or selling)

I am not a fan of MLM, not because it is not legit, but through my own experience of being a sales representative (the school of hard knocks).

I was restricted in the products I  could sell, I had to recruit to climb the ranks, and I had to invest quite a bit of money. No, thank you!

Instead, my recommended business model is Affiliate Marketing.

These are the simple reasons, why:

  • Promote any product you want
  • You don't have to recruit anyone (no more annoying friends and family)
  • Make passive income from anywhere in the world 24/7
  • It is free to get started.

Click on the banner below if you are keen to give it a go and to learn everything you need to know to build  successful online business.

~ Anke

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