My Niche Case Study – Part 4

Welcome to another update on my niche case study Part 4. For those of you who are new to my site, I had started a new niche site at the beginning of June 2017 to write a case study for my readers.

To catch up on what happened in the previous niche case study updates, including how I did my research and other relevant topics, please read the following posts:

How To Research A New [Profitable] Niche

How To Write A Buyers Guide (For A Niche) That Converts

My Niche Case Study – The First Update

My First Niche Case Study ( Second Update)

My Niche Case Study – Third Update

My niche site case study update Part 4  includes traffic states, Amazon sale stats from January until the end of March 2018.

I will also talk about my goals and to-do list for the months from April to June 2018.

Without further ado, let’s get started.

My Niche Sites Progress

Even though we are in November 2018 now, I am going back to March to show you how my niche site has been developing. A lot has happened in the past few months and I don’t want to skip any details.

My niche site had been  10 months old in March 2018 and has 24 posts and a few pages.

I didn’t stick to my original posting schedule of once a week, instead, I was only able to post once a month.

This was due to the fact that I got very busy with my main site, my travel blog.

Note to self: Don’t start too many projects at once because it can get too overwhelming!

My traffic in January 2018 was exactly the same as in December with 1179 users from mainly organic searches. From there the numbers increased to 1387 visitors in February and 1679 in March.

Here is the screenshot of my Google Analytics from January to March 2018.

niche website case study - traffic stats

The majority of traffic was organic with 3806 visitors from Google search and only 43 from Bing and Yahoo combined.

Want to build your own niche site and make money online? Join me now at Wealthy Affiliate, and I am more than happy to be your mentor on your way to success.

One of my posts has been in position one on Google for the past few months now which I am very proud of. This post is the number one referral for my traffic.

My targeted keyword hasn’t got a huge amount of search traffic, but it is increasing more and more since my post is also ranking for various related keywords.

Check out my top ten recommended tools and resources to build a successful online business.

My main buying guide is still sitting in position eight in Google, so I hope it will move up the ranks in the next weeks. No changes here. 🙁

My Amazon Sales

Here are the numbers for January 2018:

Amazon sales January 2018


The conversion rate was still at around  13% as in December with earnings of $95.05.

March 2018

Amazon sales March 2018

February and March were pretty much the same in earnings with $107 a month but the conversion rate was slightly lower than in January and December.

My Stats At A Quick Glance

January (Month 8): Traffic: 1179| Amazon Clicks: 610| Amazon Sales Items: 80| Earnings: $95| Conversion: 13.11%

February (Month 9): Traffic: 1387| Amazon Clicks: 768| Amazon Sales Items: 91| Earnings: $107| Conversion: 11.85%

March (Month 10):  Traffic: 1679| Amazon Clicks: 830| Amazon Sales Items: 81| Earnings: $107| Conversion: 9.76%

I am a bit disappointed with the March results because the traffic had increased but the sales were stagnant.

But hey, considering I have only been posting once a month and still didn’t build any backlinks, it is not too bad. 🙂

All up my site has earned me $561 in the last six months which  I am pleased about.

My Goals For The Next Few Months

My goal for the coming months is obviously to increase my Amazon sales. By the end of June 2018, I want to earn around $500/month with this site. My site would be 12 months old by then.

To achieve this goal, the number of visitors need to increase to at least five times to what it is now.

I am trying to increase my posting schedule to four times a month.

Important Lessons I Have Learned

If you are in the process of building a niche site, there are a few things that are important to keep in mind.

First up – Never give up; even though you might like to see results straight away. It won’t be happening. Patience and resilience is the key.

Stick to a posting schedule and write your product reviews as thorough as possible. Try not to be perfect. You can always go back and improve your post later.

Bonus Tip: An important resource for creating new blog content is Amazon’s question and answer part they have for each product.

I always read them so I know what the customer wants to know about a product and can include it in my product review as an extra part or even as a separate post.

My number 1 post on Google came from these Q&A sections. One question about the product range I was reviewing came up over and over again. When I searched on Google there was no article that properly addressed this problem so I decided to write a comprehensive guide to answer the question and offer a solution to the problem.

So take the time, read them, find out what problems customers are having and write a post that will give them the answers.

Wrapping It Up

If you are on your journey of building a niche site and earning money online, I hope that my niche site updates help you to become successful in the process.

If you would like to start your own niche site, please join me at Wealthy Affiliate, my #1 recommended online training platform. I would be more than happy to be your mentor on your journey to success.

Click here, to join Wealthy Affiliate for free (no credit card details needed)

Do you have any questions or comments? Please let me know in the comments below.

To Your Success!

~ Anke

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