Niche Case Study Part 5

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Welcome to another update on my niche case study. This is Part 5. For those of you who are new to my site, I had started a new niche site at the beginning of June 2017 to write a case study for my readers.

To catch up on what happened in the previous niche case study updates, including how I did my research and other relevant topics, please read the following posts:

How To Research A New [Profitable] Niche

How To Write A Buyers Guide (For A Niche) That Converts

My Niche Case Study – The First Update

My First Niche Case Study ( Second Update)

My Niche Case Study – Third Update

My Niche Case Study – Part 4

My niche site case study number 5 covers a 3-months period and includes traffic states, as well as Amazon sale stats from April until the end of June 2018.

Without further ado, let’s get started.

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My Niche Sites Progress

Even though we are at the end of December 2018 now, I am going back to April, May, and June to show you how my niche site has been developing. A lot has happened in the past few months and I don’t want to skip any details.

My niche site had been  11 months old in April 2018 and has now 29 posts and a few pages.

I didn’t stick to my original posting schedule of once a week, instead, I was only able to post once a month.

This was due to the fact that I got very busy with my main site, my travel blog.

Note to self: Don’t start too many projects at once because it can get too overwhelming!

My traffic in April was slightly lower than in March but increased again in May to nearly 2000 visitors for the month.

Here is the screenshot of my Google Analytics from April to June 2018.

google analytics traffic


The majority of traffic was organic with a growing number of visitors from Pinterest.

 Learn how to build your own niche site. Join me now at Wealthy Affiliate, and I am more than happy to be your mentor on your way to success.

One of my posts has been in position one on Google for the past few months now which I am very proud of. This post is the number one referral for my traffic.

My targeted keyword hasn’t got a huge amount of search traffic, but it is increasing more and more since my post is also ranking for various related keywords.

Check out my top ten recommended tools and resources to build a successful online business.

My main buying guide is still sitting in position eight in Google, so I hope it will move up the ranks in the next weeks. No changes here. 🙁

My Amazon Sales And Stats At A Quick Glance

April (Month 11): Traffic: 1585| Amazon Clicks: 807| Amazon Sales Items: 100| Earnings: $ 136.22| Conversion: 12.52%

May (Month 12): Traffic: 1921 | Amazon Clicks: 853| Amazon Sales Items: 107| Earnings: $134.44| Conversion: 12.54%

June (Month 13):  Traffic: 1670| Amazon Clicks: 695| Amazon Sales Items: 88| Earnings: $ 89.27| Conversion: 12.66%

I do like the steady conversion rate of around 13 percent but was hoping for higher sales in May with the biggest traffic yet.

Overall there is not much movement in terms of increasing sales and also the traffic stats are quite similar.

I was hoping to double my traffic by June but instead, it declined.

Main Reasons and possible mistakes:

My website is very niche and also seasonal. I only build a few backlinks since I don’t want to spend too much money on this site.

Also, my main focus has been on my family travel blog and increasingly on my blog HonestSuccessOnline. Therefore, I wasn’t able to add more content to my niche site.

Overall, all up my site has earned me $920 until the end of June 2018.

How Much Does A Niche Site Cost

To put things into perspective here are the costs to run my niche site.

I bought a premium theme for $59, a domain name for $15 and I pay for hosting around $7/month with Wealthy Affiliate which also includes training and a free Keyword research tool.

But I need to explain the $7/month for hosting etc. I have used WA’s Black Friday sale and paid $299 for the whole year which includes hosting of up 25 websites and other amazing features.

Since I own four websites, hosting them costs me around$7/month for each website.

So that means I spent all up $158 on the premium theme, domain name, and hosting for 12 months combined. My return on investment is, therefore, $762.

This number will increase over the next months, even though I am not going to put any more work into the site for now. That’s why it is called passive income.

My Goals For The Next Few Months

Well, I am not going to set any goals for now because my main focus has shifted to my two main sites, as I mentioned before.

So I will put my niche site ‘on ice’ basically which means I won’t be publishing any content for the next few months.

Important Lessons I Have Learned

If you are in the process of building a niche site, there are a few things that are important to keep in mind.

First up – Never give up; even though you might like to see results straight away.  Patience and resilience is the key.

Stick to a posting schedule and write your product reviews as thorough as possible. Try not to be perfect. You can always go back and improve your post later.

Only work on one site and build it up before you start on another one. Otherwise, it will get too overwhelming.

Wrapping It Up

If you are on your journey of building a niche site and earning money online, I hope that my niche site updates help you to become successful in the process.

Related post: How I Make Passive Income Online

If you would like to start your own niche site, please join me at Wealthy Affiliate, my #1 recommended online training platform. I would be more than happy to be your mentor on your way to success.

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Do you have any questions or comments? Please let me know in the comments below.

To Your Success!

~ Anke

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