Limelight by Alcone is one of the youngest members in the MLM and direct selling world. Despite the young age, there are lots of Limelight by Alcone reviews on the net which don’t always tell the whole story.
Before you join the company, read my Limelight by Alcone review and check for yourself if it is worth joining this direct selling company.
Before I get started and to avoid some confusion, Limelight by Alcone recently (in May 2018) changed their name to LimeLife by Alcone.
By the way, I am still referring to Limelight instead Limelife because the latter is not so popular yet.
The reason for it is that they want to expand their business globally. But are they ready for it?
Read more about it and if this business is the right choice for you in my Limelight by Alcone review.
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Here are thirteen facts you need to know before you join.
#1 LimeLight/LimeLife By Alcone – A Young Company With A Twist
Even though Limelight by Alcone was launched in 2015, there is a lot of history behind this company.
Alcone is a family-owned business that started selling professional make-up to artists, actors, and the Broadway theatre back in 1952. They are based in one of the trendiest cities in the world, New York.
In 2013, the company founded Alcone At Home with the aim to sell high-quality make-up to women at home.
Two years later, in 2015, Alcone evolved to Limelight by Alcone and adds all-natural skincare to their product range.
Finally, another name change took place in May 2018; LimeLight is now called LimeLife by Alcone. Phew, three different names in five years, that is a lot.
#2 All Natural Products – Or Not?
The skin care range is all natural and according to the company is paraben free and cruelty-free.
It’s a different story when it comes to the make-up products. There is no indication that they haven’t been tested on animals.
The most popular product, the LimeLight botanical foundation is 100% Mineral Oil-Free, 100% Lanolin Oil Free, and 100% Fragrance-Free.
One of the strongest selling and marketing points is that this makeup has been used by professional makeup artists and celebrities for the past decade.
#3 The Happy Guarantee
LimeLight offers a 30-day Happy Guarantee. So if you are not happy with the product, you can either exchange it or get a refund.
#4 Who Wants To Be A Beauty Guide
I am always astonished how creative the marketers for each direct selling companies are. Instead of being a Sales Representative or Distributor, through my research I have found all sorts of new ‘names.’
Well, in the case of LimeLight by Alcone, if you decide to sign up with them you will become a ‘Beauty Guide.’
Here are some more inventive variations I have seen with other MLM companies:
- ‘Presenter’ with Younique
- ‘Wrapreneur’ with It Works!
- ‘Wellness Coach’ with the Healthstyle Emporium
- ‘Consultant’ with Norwex
- ‘Independent Marketer’ with Melaleuca
Anyhow, back to Limelight. After you have enrolled, you start off as a ‘Beauty Guide in Training’ and once you reach certain sales (more about the money later) you climb to the next level and become an ‘Independent Beauty Guide.’
#5 The Starter Kit – Worth The Money?
To become a Beauty Guide, you’ll need to purchase a Starter kit that costs $169. That is $69 more than a Starter Kit you’ll have to purchase when you join Younique for instance.
It contains: 1 Cleanser, 1 Mask, 1 Moisturizer, 1 Dew Date, 1 Bamboo Renew, 1 Perfect Mascara, 1 Blenderful, 1 Enduring Lip Liner, 1 Enduring Lip Color, 1 Perfect Lip Gloss, 2 Perfect Lipsticks, 1 Perfect Eyeliner Pen, 1 Blush/Powder Trio Palette, 10 Catalogs, 1 Set of Foundation Cards and Training Materials.
I do like the fact that you can choose from different complexions according to your skin tone. Either choose the light, medium, or dark complexion.
It is really hard to judge what the value of the kit is. It would be great to see a bag with it to store the items.
Also, a nice shiny bag is always great to show off when you turn up at your presentation.
By the way, Limelight calls a party or presentation a ‘Beauty Show.’
#6 Getting Training
Once you sign up with Limelight, you get access to an 8-day online training course.
That is good news for everyone who is serious about building their business.
Without proper training, whether it’s about sales strategies, overcoming objections, or knowledge about the product you are about to sell, you’ll most likely give up before even get started.
#7 Are There Any Additional Costs?
Yes, there are.
The website you’ll get costs $9.95 a month (the first month is free) and you have to pay a renewal of $75 starting on your first anniversary.
Even though you don’t need to buy inventory, of course, you need products to showcase at presentations.
So more than likely, new Beauty Guides will spend quite a bit of money to buy more products. Be prepared to invest some money.
The products are not cheap even though you’ll get them at wholesale price.
Read How I Make Four Digits A Month Without Selling Or Recruiting. Find Out And You Can Do To.
#8 Show Me The Money
The screenshot only shows the earning potential for the first five ranks and only the commission payments on your PRV (personal retail value).
The basic commission is 20% but you can earn up to 35% commission depending on the sales volume.
As you can see in the screenshot, in order to receive these enhanced commissions you have to be at least ranked as a Beauty Guide.
To be counted as active you need to have $300 of PRV each calendar month otherwise you won’t receive commissions on your team sales.
Check out the full compensation plan, including bonuses by clicking here.
#9 Get A Fast Start
Most MLM companies offer a ‘Fast Start’ program and LimeLight by Alcone is no exception.
Let the company talk a bit rather than me explaining all the nitty-gritty details.
By the way, I don’t endorse this video; it just makes life a bit easier to hear it from the company itself.
#10 No Products – No Sales – No Commission
Well, the biggest issue with LimeLight is that, according to LimeLight by Alcone reviews, that some of the products are quite often out of stock. It can take months until products are being sent out to customers.
If products are out of stock, there is no chance to earn a commission, meet the ‘active’ ($300 PRV) requirement, not to speak of getting the Fast Start bonus.
One must wonder if the company has prepared themselves properly before they ventured out into the vast world of MLM marketing.
Not being able to provide customers with products is not only frustrating for Beauty Guides and customers alike.
In the end, customers will shop elsewhere and Beauty Guides will most likely try their luck with other MLM companies.
#11 Hostess With The Mostess
LimeLight’s preferred way of introducing its product to women is via presentations or home parties. As I said before they are calling it ‘hosting a (Beauty) show.’
But when I looked at the website to check out their hostess rewards, I felt rather underwhelmed. There is no indication what a hostess will receive in return for hosting a ‘show’.
So, why on earth, would I get into all the trouble of inviting friends for a presentation when I don’t even know what is in it for me?
Thumbs down for the party plan method. There is no Hostess with the Mostess in sight.
#12 Rating With The BBB
Limelight by Alcone is not accredited with the Better Business Bureau but still has a rating of ‘F’ which is the lowest rating.
The rating is based on the length LimeLight has been in business but also because of the fact that 27 complaints had been filed and the company failed to respond to six of them.
The main reason for the complaints was that products are out of stock, didn’t get shipped, and still, customers were billed.
#13 Supporting A Good Cause
On a brighter note, LimeLight supports women in impoverished societies to build their own business. It is called the ‘Brighter Together Foundation.”
Overall, I am feeling totally underwhelmed with the LimeLight by Alcone business model. There is nothing new or exciting about this company.
Limelight by Alcone is based on the good old ‘Party Plan’ selling model. Get the girls together for a few drinks, try out some make-up and have some giggles.
In theory, it sounds like fun…
But let’s face it, who wants to be the ‘Hostess with the Mostest’ nowadays – the thought of inviting friends, organizing snacks and drinks and cleaning up afterward can be daunting for many.
I am missing the modern touch here as you can find it with Younique and their virtual parties or Mary Kay, who offers an app that customers can download.
I personally find direct selling/MLM a tough business where you have to learn to deal with rejection, objections, and lots of party cancellations.
This is even truer when the only way to sell products is via home parties. And it gets even harder when the products are not available.
LimeLight by Alcone has to step up their game to be as successful as their competition.
It takes a strong mindset to overcome these obstacles I mentioned before and to build a successful business in the industry.
Have you noticed that most MLM companies are mostly targeting women as potential recruits? Women join these companies for so many different reasons.
Quite often they look for ways to supplement the household income, find something that offers flexible hours, and the chance to make a career.
When I started my direct selling business I was looking for something different than ‘just’ being defined as a mom. The thought of being part of a sisterhood was also appealing to me.
Even though I am a self-confident person, not reaching my goals, and not getting enough sales and recruiting left me quite frustrated at times and doubting myself.
The truth is ‘the overwhelming majority of MLM participants (most sources estimated to be over 99.25% of all MLM participants) participate at either an insignificant or nil net profit.’ (source Wikipedia)
If you do love the products and feel they are worth the money, then, by all means, go for it. I don’t think there is a huge risk to lose money.
To build a substantial income, you’ll need to put in full-time hours for sure.
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Is There A Better Business Model?
When I look at LimeLight by Alcone, I think there are better business models out there than selling, recruiting, and doing home parties.
I had been a consultant with a direct selling company for over three years so I speak from experience when I say it takes a lot of hard work to be successful with the MLM business model.
The initial enthusiasm rubs off pretty quickly if other people don’t share the same love for the product you are trying to sell.
I’ve learned that selling stuff to people is not my strong point even though I loved the products.
Ringing potential customers, dealing with return and refunds, traveling for hours to do presentations without sometimes getting any sales was tough going.
I know of people who were super successful but they were working consistently for around 40 hours or more a week.
Well, looking back I’d say it was a huge learning curve but not what I was looking for in an ideal business. In reality, the hours weren’t exactly flexible, instead, I had to work in the evening and on weekends.
For the past three years, I have been building my online business that doesn’t involve recruiting or calling people at all. Now I can truly work whenever and wherever I want to work with only a laptop and an internet connection.
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